Primary Research

firstly for my primary research i created a Questionnaire to see what audience would want to buy and read my magazine. I featured many questions that were right for the audience. The questions based on the gender of the reader, age, which stereotype they fit they belong to, their yearly income, which other magazine they buy most often, if they have ever been to a music festival, and if they use social networks.
The most popular answers i got back was that the stereotype was people that listened to rock, and went to the music festivals leeds and download, the audience also said that they bought Kerrang! most often, the people who answered the question also said they used the social site Facebook and MySpace, they were also aged between 16-25.
These answers mean that the audience that would read my magazine are teenagers between the age 16-19, who like to go to leeds and download festival. They also like to read Kerrang! magazine, the audience also listen to Rock/Punk/Metal/Indie music.

Focus Group:
In my focus group we all discussed about What the age group of the audience should be for the magazine we are creating. As the magazine is about music and the genre is Rock/Metal/Punk, and the magazine will feature Double page spreads about music artists of the genre. The group decided that it it would be best for the age group to be for a audience of 16 to 25 years olds.

Write Up:
The group said that in my magazine they would like to see well presentation so e.g. the layout. They also said that they would like to see attractive images throughout my magazine as a lot of people want to see images of their favourite band etc. The group also said that they would like to see a detailed article on the double page spread about the artist including background information on them e.g. influences, where they are from, how long they have been together.

Overall Write Up:
The focus group turned out to be successful as i found out more about what my audience wants to get out of the magazine and they also told me on places that they would like to standout better then others.