Secondary Research

The target audience for my magazine should be like the audience of the music magazine Kerrang!. The research from this link http://www.bauermedia.co.uk/Brands/Kerrang/ shows us that the audience who reads Kerrang! are individually minded, independent of thought and musically experienced, an audience defined by attitude, passion and loyalty.This is the defination of the target audience i would for my magazine. I think for my magazine i would have many different sterotypes reading it such as Moshers, Scene Kids, Grungers, Goths, Emos, Skaters.

This list of the different sterotypes would be the perfect audience who would read my magazine as they all listen the genres of music that will be featured in my magazine. The genre of my magazine is Rock/Metal/Punk. I have chosen that genre of music because it's my favourite but I think that it would be the best area to create a magazine in.